Big Brands,Bigger Ideas.
The step-by-step guide to building licensed
products that sell, scale, and succeed.
What is Brand Licensing?
Brand licensing is when a brand allows another business to use its name, logo or intellectual property – like a character, design or trademark – on products or services. In return, the manufacturer pays a fee or royalty.
It’s a way for brands to extend their reach without manufacturing products themselves and for expert manufacturers to tap into the power of an established brand.
That's how you get Mickey Mouse on T-shirts, Coca-Cola on backpacks, and NFL teams logos on everything from mugs to slippers.
All thanks to brand licensing.
Brand Licensing In Action
Explore real stories showing how brands, collaborations , and products come together.
Brought to you by License Global, the licensing industry’s leading news source.
Disney & Formula 1
A partnership bringing magic and
motorsports together for fans around the
globe.
Van Gogh & LEGO
See how licensing transformed fine art into a
playful building adventure.
Pokémon & PUMA
Blending bold colors, iconic characters,
and fashion in one licensing collaboration.
SEE HOW LICENSING CAN HELP YOU
MAKE MORE REVENUE
Licensing helps brands expand into new markets and categories without starting from scratch.
REACH NEW CUSTOMERS
Tap into built-in fan bases by partnering with brands your audience already knows and loves.
BOOST BRAND TRUST
Leverage the credibility of established IP to build consumer confidence.
WHAT'S INSIDE
- Understand Brand Licensing Fundamentals - Learn what brand licensing is and how it generates revenue without manufacturing products yourself.
- Explore a $369.6 Billion Industry - Discover the growing licensing landscape across entertainment, fashion, sports, and more.
- See Real Success Stories - Get inspired by case studies from major brands like "Bluey" and McDonald's.
- Master the 7-Step Licensing Process - Follow a clear roadmap from defining IP to tracking sales and royalties.
- Understand Legal Essentials - Learn about licensing agreements, style guides, and key questions to ask potential partners.
- Practical Strategies - Gain insider tips on finding the right partners, staying on trend, and building successful licensing programs
From The Global Licensing Group: The Industry's Trusted Resource
Empowering licensing success through education, events, and industry connections.
Download Your Free Licensing Handbook
This guide contains everything you need to know to get started in the $369.6 billion licensing industry, including:
- Understand brand licensing fundamentals and how to generate revenue without manufacturing products.
- Master the 7-step licensing process from defining IP to tracking sales and royalties.
- Explore success stories like 'Bluey,' McDonald's-Minecraft partnership, and Primark's in-store experiences.
- Access practical strategies for finding the right partners and building successful licensing programs.