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Below you can find some helpful information regarding the Festival of Licensing and what you can expect from the event. Still got a question? Get in touch with us:
+1 (702) 552-0188
The Festival of Licensing is a unique, 4-week large-scale digital gathering that aims to bring together the global licensing industry to connect, learn, strike deals and do business on an international stage, brought to you by the organisers of Licensing Expo, Brand Licensing Europe, Licensing Expo Japan and Licensing Expo China. You can register for free now by clicking here.
The short answer is anyone working in or with an interest in licensing and brand extension. The Festival of Licensing aims to be the most inclusive licensing event to date, covering key licensing territories on their respective time zones, is free-to-attend and is accessible to any licensing professional with a laptop!
Whilst we expect that for the most part, each regional event will attract visitors from that territory, we strongly encourage you to login and access all weeks and discover new brands from across the globe.
We understand that virtual events are still new to most of us, so will be releasing guides and demo video over the coming months to help you get the most from the Festival. In short, you can expect:
Absolutely, we have a whole team dedicated to answering questions and providing key information. The first webinar took place early September - you can watch the recording by clicking here, or visit our How it Works page for more information.
Absolutely nothing, it's free to attend the first three weeks of Festival of Licensing. Simply register to receive access to the platform. The Licensing Leadership Summit in the final week is a paid-for virtual conference for licensing leaders to enjoy exclusive content and network as peers. Ticket prices start at $599.
Yes. As mentioned earlier, this worked really well for Licensing Week Virtual with almost 3,000 meetings pre-booked. At Festival, attendees will have thousands of opportunities to meet, do business and strike deals in the Festival Matchmaking Service, enabling both pre-planned online video meetings and impromptu drop-ins within exhibitor booths.
Retailers and licensees will be be able to request an unlimited number of meetings with exhibitors. IP owners, agents, consultants who choose to attend not exhibit will be charged a nominal fee to request meetings using the service. The platform is now open to anyone registered to attend the event. Exhibitors also have access to the platform to search the database and pre-schedule meetings with new and existing contacts. They can also benefit from a drop-in video meetings function during the event to catch those that they may have missed.
Matchmaking is now open - anyone registered for the event will automatically gain access. Simply register and lookout for an email from : “Festival of Licensing Team - [email protected]" to setup your profile and access the platform.
Not everyone will register on day one, so we do recommend checking into Matchmaking on a regular basis to see who’s planning to attend and send additional meeting requests.
Yes. Attendees will select which territory events they wish to attend and will only gain access to exhibitors exhibiting within that territory event. Exhibitors will have access to all attendees from a search perspective, but can only request a meeting with an attendee registered for the events at which they are exhibiting.
In line with our physical events, there is no cost to attend Festival of Licensing during the first three weeks. There is a nominal fee for IP owners, agents, consultants etc to use the matchmaking service in line with Licensing Week Virtual.
There will be a delegate rate for our global C-suite conference Licensing Leadership Summit in week four. You can view more information online at www.licensingleadershipsummit.com
Absolutely. Festival is a global event and we are encouraging international inclusivity and cross-territory relationship building, so by all means log in to any/all of the festival content that interests you. Nonetheless, all events will be specifically time-zoned therefore we do also encourage you to consider that when registering. Time zones as follows:
If you’d like to attend for the full month, by all means do. However, we are very aware of the pressures on everyone’s time, so our focus is on providing as much value and meaningful relationships and content in as little time as possible, delivered as flexibly as possible to suit everyone’s agenda and time constraints. We expect the time zones to become self-selecting in that regard.
We are expecting that some global companies will want exhibit at more than one event (just like they do for Expo, BLE and our events in Asia) because that mirrors their business and consumer landscape. However, we believe that the majority of attendees (85%) will attend one of the three regional events therefore exhibitors will meet with different attendees each time.
There are a number of things to check if you're having trouble participating in a meeting:
Yes. All of the meetings, obviously, License This! finale, our Hasbro Happy Hours events and networking, our live keynote headliners and some exciting content from our exhibitors. As with Licensing Week Virtual, we want to limit the amount of ‘live’ content to ensure that priority is given to the matchmaking meetings. However, all content will be available on-demand.