FREQUENTLY ASKED QUESTIONS

The short answer is anyone working in or with an interest in licensing and brand extension. The Festival of Licensing aims to be the most inclusive licensing event to date, covering key licensing territories on their respective time zones, is free-to-attend and is accessible to any licensing professional with a laptop!

Whilst we expect that for the most part, each regional event will attract visitors from that territory, we strongly encourage you to login and access all weeks and discover new brands from across the globe.

We understand that virtual events are still new to most of us, so will be releasing guides and demo video over the coming months to help you get the most from the Festival. In short, you can expect:

• One seamless platform with meetings, content and sessions available;
• Virtual booths and showcases for exhibitors to highlight their brands;
• A scheduling tool to pre-book meetings, or drop-in on exhibitors for impromptu chats;
• A range of pre-recorded and live content on the latest topics in licensing;
• Each week will be time-zoned to that territory to make it easier for Festival-goes in those territories to take part;

Each event will be live for two to three days. You must take part in the live show dates to take part in meetings, however all content will be available on-demand for 4 weeks after the event ends.

Absolutely, we have a whole team dedicated to answering questions and providing key information. The first webinar took place early September - you can watch the recording by clicking here, or visit our How it Works page for more information.

Absolutely nothing, it's free to attend the first three weeks of Festival of Licensing. Simply register to receive access to the platform. The Licensing Leadership Summit in the final week is a paid-for virtual conference for licensing leaders to enjoy exclusive content and network as peers. Ticket prices start at $599.

Retailers and licensees will be be able to request an unlimited number of meetings with exhibitors. IP owners, agents, consultants who choose to attend not exhibit will be charged a nominal fee to request meetings using the service. The platform is now open to anyone registered to attend the event. Exhibitors also have access to the platform to search the database and pre-schedule meetings with new and existing contacts. They can also benefit from a drop-in video meetings function during the event to catch those that they may have missed.

Matchmaking is now open - anyone registered for the event will automatically gain access. Simply register and lookout for an email from : “Festival of Licensing Team - [email protected]" to setup your profile and access the platform.

Not everyone will register on day one, so we do recommend checking into Matchmaking on a regular basis to see who’s planning to attend and send additional meeting requests.

Yes. Attendees will select which territory events they wish to attend and will only gain access to exhibitors exhibiting within that territory event. Exhibitors will have access to all attendees from a search perspective, but can only request a meeting with an attendee registered for the events at which they are exhibiting.

Retailers and licensees will be be able to request an unlimited number of meetings with exhibitors. IP owners, agents, consultants who choose to attend not exhibit will be charged a nominal fee to request meetings using the service. 

Absolutely. Festival is a global event and we are encouraging international inclusivity and cross-territory relationship building, so by all means log in to any/all of the festival content that interests you. Nonetheless, all events will be specifically time-zoned therefore we do also encourage you to consider that when registering. Time zones as follows:

• Week One - Europe – 6-8 October - BST - Meetings can be booked from 7am-6pm - Live event content and experiences from 8.30am to 7pm
• Week Two – Asia – 14–15 October - CST - Meetings can be booked from 2pm-11pm - Live event content and experiences from 1pm to 7pm
• Week Three – US/LATAM – 20-22Nd October - PST - Meetings can be booked from 6am-5pm - Live event content and experiences from 8.30am to 7pm
• Week Four – Licensing Leadership Summit – Global – 28-29 October - EST - Content, meetings and networking from 8.30am – 6pm

If you’d like to attend for the full month, by all means do. However, we are very aware of the pressures on everyone’s time, so our focus is on providing as much value and meaningful relationships and content in as little time as possible, delivered as flexibly as possible to suit everyone’s agenda and time constraints. We expect the time zones to become self-selecting in that regard.

We estimate there will be up to 300 exhibitors showcasing exclusive brand, product and content reveals across the festival.

We are expecting that some global companies will want exhibit at more than one event (just like they do for Expo, BLE and our events in Asia) because that mirrors their business and consumer landscape. However, we believe that the majority of attendees (85%) will attend one of the three regional events therefore exhibitors will meet with different attendees each time.

Yes, all content will be accessible on-demand either straight away or following a live broadcast. This also includes Hasbro Happy Hours and Community & Wellbeing content.

The content will remain online for one month following the end of each territory event so Europe’s content will remain online until November 6th, Asia until November 13th etc.

Yes, each event will have around 85% exclusive content. The remaining 15% will be globally-relevant content such as the basics of licensing etc.