Through our events and media site, we want to be a catalyst for change and a platform for good, by connecting the brand licensing industry with the networks and knowledge they need to embed sustainability into everything they do.  We don’t just talk the talk – our aim at the Global Licensing Group is to ourselves become an even more sustainable, positive impact business and here are some of the initiatives helping to get us there.


Products of Change


We’ve partnered with Products of Change to help the industry on their journey towards a more sustainable future. Through seminars, drop in clinics and innovative product displays, we aim to inspire all exhibitors, attendees, subscribers and advertisers to make demonstrable progress in their

sustainability journey.

Better Stands Initiative


The Better Stands programme is aimed to unite and encourage exhibitors, along with their appointed contractors to move away from disposable, single use stands at events, in favour of re-usable or recyclable structures.  At Brand Licensing Europe and Licensing Expo, we will also introduce sustainability awards to reward those making the most progress against this important initiative.

Zero Waste Events


We are working with our venues, exhibitors and suppliers to reduce the icarbon footprint of our events. From water fountains to removing food packaging in catering points, to LED lighting and recyclable carpet. We also partner with local charities to donate leftover products, food and furniture.


License This!


Our License This! Competition is aimed at new artists and illustrators looking to break into licensing. The winner each year gets a free booth at the following year’s event, consultation to get started in licensing and more to help them on their journey.  


Local Charities


We’ve secured a number of charity partners local to each event to donate leftover food, products and furniture; we invite students to our events and inspire them about future career opportunities, and we support industry charity, The Light Fund, each year to raise funds.

Day 3: Purpose


Day 3 at Licensing Expo and BLE is dedicated to driving Purpose – from inspiring keynotes to drop-in clinics, networking events to one-off activations, the last day of our shows aims to inspire everyone in attendance to take practical steps to make the world a better, cleaner and kinder place. 

License to Move

License to Move is a new initiative which aims to encourage those in the licensing industry to get moving and donate to charity. Hosted in partnership with The Light Fund, the aim is to help raise money for important causes. With wellness, inclusivity and community at the heart, we're asking individuals to pledge a distance which can be completed in any form of activity and donate with all proceeds going directly to charities in association with The Light Fund.