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Licensing For Retail

Whether you’re curious about how to harness the power of fandom and brands, or already working with collaborative licensing agreements, Licensing for Retail is a series of global initiatives focused on ensuring that retail professionals are equipped to take maximum advantage of this $300 billion industry.

We welcome retailers from across the globe – from major grocers and leading online vendors to category-specific stores and independent chains.  

From two world-leading tradeshows to an education hub for beginners or tailored introductions to the world's biggest brands, Licensing for Retail is here to support you. 

 

Brought to you by Informa’s Global Licensing Group, the team behind major tradeshows such as Licensing Expo & Brand Licensing Europe, industry-leading media License Global, and Licensing Unlocked, our latest educational platform. 

What is brand licensing, and how can it help me?

Branded products tap into customers' emotions, and with licensed products generating $340.8 billion in sales revenue in 2022, the power of that personal connection cannot be understated.

Increase foot traffic through in-store activations that bring the brand to life, engaging fans as they shop the aisles and pick up products featuring their favorite band, film, character, or sports team.

 

Explore Our Solutions Across Different Regions

We’ve launched in the US and UK—two of the largest licensing markets globally—and will continue expanding our initiatives. Check back regularly for updates!

US & UK Mentoring Programs

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UK Conference

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Trusted by Leading Retailers

Who is the Global Licensing Group

The Global Licensing Group (GLG) connects brands with partners to create new products and experiences that engage consumers worldwide. With a global reach of over 200,000 brand licensing professionals, GLG drives the business of brand licensing through major trade shows, media, and industry events.

Retailers play a vital role in this ecosystem, with more turning to brand licensing as a strategy to attract consumers. In 2024, Licensing Expo and Brand Licensing Europe achieved record-high retail attendance for the third consecutive year, with major retailers like Target, Zara, H&M, Kohl’s, Aldi, Tesco, and Carrefour regularly attending.

Licensing for Retail ensures retail professionals have the insights and connections needed to maximize opportunities in this $300 billion industry.

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