Licensing-Week-Virtual

LICENSING WEEK VIRTUAL AGENDA

Reflecting the experiences and content found at Licensing Expo and Brand Licensing Europe, Licensing Week Virtual spotlights the themes, topics and conversations that are top-of-mind for anyone in the business of brand licensing during a time when the world – and the world of industry – are tackling new and evolving situations constantly.

The week-long virtual event program brings the global licensing industry together for a series of sessions that touch on everything from navigating must-haves to bring your business up to speed and better position itself for future sustainability to how to find silver linings in opportunities to give back. Speakers include the foremost experts across all licensed consumer product industries such as entertainment, corporate brands, art and design, video games, esports and more.

Day 1 - Monday, June 15

Brands & Lifestyle

Incorporating some of the most important and recognizable corporate brands in the world, the Brands & Lifestyle programming will highlight education, conversations and thought leadership from the top executives at the leading companies who shape the brand narrative on-shelf and in market.

09:00 PST /

17:00 BST

Keynote | Kraft Heinz: Leveraging Over 100 Years of Heritage

With more than a century of brand equity, it’s no easy task to extend and grow a brand with such deep and rich heritage. But that is exactly what Kraft Heinz is doing – starting from the beginning, even though the beginning was long ago. Join Christopher Urban in a fireside chat as he discusses the monumental task to leverage such nostalgic brands as Heinz Ketchup, Kraft Mac & Cheese, Philadelphia, Jell-O, Kool Aid and more strategically, keeping this particular piece of global Americana top of mind for the next 100 years. 

Speakers: Christopher Urban, Kraft Heinz

Moderator: Amanda Cioletti, Informa Markets

Session Sponsor: Brainbase


On-Demand

Format: Pre-recorded

Available from 
9 a.m. PST/5 p.m. BST

What do Licensees Want?

Licensees are the lifeblood of the licensing ecosystem. They are the ones that ultimately translate valuable IP into merchandise and services, allowing brand recognition to grow and a property to flourish with consumers around the world. But what do they need to survive and thrive in this new post-Corona world? Hear from executives from best-in-class licensee businesses as they explain what they need to get your brand to shelf. 

Speakers: To be announced

Moderator: Steven Heller, The Brand Liaison

Session Sponsor: The Brand Liaison

Stop Living in a Silo: Why Everyone Needs an E-Comm Strategy

Speakers: Michael Carlisle, The Wildflower Group | Matt Bonaccorso, Discovery 

Moderator: Jeff Lotman, Global Icons

Session Sponsor: Global Icons

Consumers, Brands and Retailers: Adapting in the New Reality

Speakers: Steph Wissink, Jefferies | Michael Stone, Beanstalk | Rob Gaige, Sparks & Honey 

Moderator: Allison Ames, Beanstalk

Session Sponsor: Beanstalk

Day 2 - Tuesday, June 16

Character & Entertainment

With global retail sales exceeding 44 percent of all total sales of licensed merchandise, characters and entertainment account for $123 billion at market. Entertainment categories span everything from film and television to video games and now a myriad of streaming platforms, driving a global economy that beats to the drum of pop culture. 

 

 

09:00 PST / 

17:00 BST

Keynote

Synopsis to be announced soon.

Speaker: Pam Kaufman, ViacomCBS

Session Sponsor: ViacomCBS


On-Demand

Format: Pre-recorded

Available from 
9 a.m. PST/5 p.m. BST

What do Licensees Want?

Licensees are the lifeblood of the licensing ecosystem. They are the ones that ultimately translate valuable IP into merchandise and services, allowing brand recognition to grow and a property to flourish with consumers around the world. But what do they need to survive and thrive in this new post-Corona world? Hear from executives from best-in-class licensee businesses as they explain what they need to get your brand to shelf. 

Speakers: Konrad Hoeing, AQUARIUS Entertainment | Paul Cosaro, Picnic Time | Scott Goodfellow, P&G

Moderator: Marty Malysz, Dependable Solutions

Session Sponsor: Dependable Solutions

Built for the Fans: Activision Blizzard’s Approach to Consumer Product Strategy and Innovation

Activision Blizzard's goal to connect the world through epic entertainment is more important than ever. During this unprecedented time, the company did just that by providing their 400 million global players joy and engagement through high-quality gameplay. Call of Duty: Warzone, a recently launched free-to-play battle royale game, has attracted more than 60 million players alone in the past two months, and players can look forward to new releases from Blizzard as announced last Fall. As gaming and esports surge in popularity, the mission of the Consumer Products Group at Activision Blizzard is to broaden our franchises’ reach, driving fan awareness and sentiment for our brands. 
From streetwear and lifestyle designer collaborations to world-class licensees and direct-to-consumer ecommerce experiences, Activision Blizzard Consumer Products Group is actively creating new touchpoints for fans of Call of Duty, Overwatch, World of Warcraft, Crash Bandicoot, the Overwatch League, Call of Duty League, and more.

Speakers: Steve Young, Activision Blizzard Consumer Products Group |Matt Beecher, Activision Blizzard | Philippe Bost, Activision Blizzard | Ashlee Vaughn, Activision Blizzard

Moderator: Stu Seltzer, Seltzer Licensing Group

Session Sponsor: Seltzer Licensing

Doing Well by Doing Good


As the global health crisis unfolds, Sesame Workshop is supporting children and families on all fronts as they adjust to their “for-now normal.” Join Scott Chambers, SVP/GM, Educational Media and Licensing, North America, as he discusses how the nonprofit is addressing families’ most urgent needs with free resources, building smart partnerships, and keeping the iconic Sesame Street accessible to all.

 

Speaker: Scott Chambers, Sesame Workshop

Moderator: Amanda Cioletti, Informa Markets

10:00 PDT / 

13:00 EDT /

18:00 GMT

 

Meditation for the Busy Professional

 

Interested in learning more about meditation, but think you don’t have the time or patience to start?

Happy Hacks Creator and Lifestyle Expert Jessica Kinni shares meditation techniques for busy professionals that can help you reset your day to increase productivity and creativity. 

 

Speaker: Jessica Kinni, Happy Hacks

12:00 PDT / 

15:00 EDT /

20:00 GMT

 

Licensing Week Virtual Trivia, hosted by Licensing International

 

Have you ever been in the hot seat? - When your trivia knowledge is tested in front of friends and colleagues in a virtual environment...

Your host for this trivia session will be: Steve Sparacino, Sr. Project Manager, Licensing International.

The Game:

Steve will run through a series of questions in a ‘Who Wants to be a Millionaire’ style format (multiple choice) – with a little bit of Trivia HQ theme added to it (Shout-Outs to Attendees in the Room). Everyone can participate in playing the game casually, although, you may be randomly called on to sit in the ‘Hot-Seat’ for 1 question – but don’t worry – you get 1 Life-Line to ‘Ask the Audience’

We look forward to having you – click the link to register to save your seat…and Enjoy the Show! This event requires advance registration - please RSVP here.

Day 3 - Wednesday, June 17

Art, Design and Emerging Categories

The world of licensed consumer goods is varied and it is ever-growing. With $280.3 billion on the line of total global retail sales of licensed merchandise, it takes a diverse array of properties to appeal to a continually changing and evolving consumer. From art-led brands to the emerging global significance of esports, the applications for licensed marks to drive success at retail is unquestionably significant. 

09:00 PST / 

17:00 BST

Keynote

Fueling Esports Fandom through Groundbreaking Partnerships

Amidst a global transition to digital-first activations and events, Activision Blizzard remains ahead of the curve. Fueled by successful league teams, some of the world’s biggest game franchises, and a robust global fan base, Activision Blizzard Esports forges ahead with livestreamed matches and continues to innovate in the merchandising space with world-class licensees and collaborations. 

Speaker: Daniel Siegel, Activision Blizzard Esports and Activision Publishing

Session Sponsor: Jewel Branding


On-Demand

Format: Pre-recorded

Available from 
9 a.m. PST/5 p.m. BST

What do Licensees Want?

Licensees are the lifeblood of the licensing ecosystem. They are the ones that ultimately translate valuable IP into merchandise and services, allowing brand recognition to grow and a property to flourish with consumers around the world. But what do they need to survive and thrive in this new post-Corona world? Hear from executives from best-in-class licensee businesses as they explain what they need to get your brand to shelf. 

Speakers:  To be announced

Moderator: Noah Gelbart, CAA-GBG

Session Sponsor: CAA-GBG

Perfectly Tailored: How Bespoke is Key for V&A

Thinking globally yet acting locally is a philosophy that decorative arts museum V&A has running through its DNA. But perfectly suiting a custom licensing program to each partner is no easy feat. Learn the strategies and insights behind how Lauren Sizeland and her talented team of licensing professionals tackle this for the V&A’s global programs, particularly during a time when traditional modes of business are not possible.  

Speakers: Lauren Sizeland, V&A | Julie Newman, Jewel Branding

Moderator: Carlin West, The Carlin West Agency

Session Sponsor: The Carlin West Agency

The Art of the Drop

Speakers: David Stark, Artestar;  Roz Nowicki, Peanuts

Moderator: Clive Melamdowitz, Easyriders

Session Sponsor: Easyriders, Peanuts

Strength in Numbers: Maximize Your Next Licensing Initiative with Group Player Rights

The collective branding power of professional athletes has reached new heights in the 21st century, influencing pop culture and transforming influencer marketing. While one athlete can make a difference, the collective group can empower your brand to create new products, reach an engaged audience, and revolutionize your licensing business.

Speaker: Terése Whitehead, NFLPA | D.J. Kazmierczak, Panini | Eric Winston, Chief Partnerships Officer | Renee Montgomery, Atlanta Dream

Moderator: Blake Lawrence, opendorse

Sponsor: NFL Players Association


15:00 EDT / 

20:00 GMT

Licensing Laughs with Marshall +1's! Hosted by Licensing International

Licensee by day, comedian by night (or is it the other way around?). Take a break with industry leader Marshall Mizrahi, who will take the virtual stage with a few of his industry colleagues for some licensing-centric banter! #LicensingLaughs. Find out more about the sessions and sign up here.

Day 4 - Thursday, June 18

09:00 PST / 

17:00 BST

Keynote

Synopsis and speakers to be announced soon.

10:00 PST / 

18:00 BST

Pitch the Brands (PTB), in partnership with InventHelp, gives inventors the chance to gain first hand insight on their invention from an executive panel of product experts and thought leaders. Chosen applicants will have their product revealed to a live online audience and panel of judges during the PTB event taking place during Licensing Week Virtual on Thursday, June 18th.

Judges: Robert Yusim, President, Product Consel;
                Michael Miller, Director of Product Partnerships, Danco, LSP Companies,                 NCH Corporation;
                Ronny Smith, Managing Director, InventHelp-Intromark


Licensing University

On-Demand

Format: Pre-recorded

Available from 
9 a.m. PST/5 p.m. BST

Licensing University, hosted by industry association Licensing International, is an educational series that offers sessions for professionals at all stages of their career, including “basics” programming for those new to the industry, alongside actionable insights and innovative strategies for seasoned executives.

Basics of Licensing and Advanced Strategies

Learn all the licensing basics and advanced strategies you need to make your first deal, second deal or 50th deal. This fact filled, educational seminar will include all the basic and advanced strategies for licensees and licensors. It will also include sections on royalty rates, retail trends, style guides, legal contracts. Using various case studies, you’ll see how some of the world’s largest brands use licensing to reach their financial and marketing goals. This will be taught by Stu Seltzer who just completed his 17th year teaching a 3-credit brand licensing, undergrad class at New York University.

Speaker: Stu Seltzer, Seltzer Licensing

Esports and Licensing: The State of Play 

Whilst games industry continues to grow and its impact on pop culture remains widespread, so too has the world of Esports expanded its global viewership. During this webinar Dan Amos will discuss the world of esports, its entrance into the mainstream and the development of esports consumer products.

Speaker: Daniel Amos, Difuzed

What You Need to Know About Royalty Rates 

Royalty rates are at the heart of the financial side of the licensing business. In this session, you’ll learn about the different ways they’re defined and calculated , how they differ by category, how they relate to margins and the cost of goods. What are the risk/reward factors you need to keep in mind?

Speakers: Steve Scebelo, NFL Players Inc. | Teri Niadna, Brandgenuity Europe | Carolann Dunn, Discovery Inc.

The Day After COVID-19: Consumer and Marketing Trends

The Coronavirus has accelerated market trends some perceived as disruptive. Hamutal Schieber, CEO of Schieber Research, will talk about "the day after” - what behaviors are here to stay and why; what shifts we can expect going forward; and how companies should respond.

Speaker: Hamutal Schieber, Schieber Research

Marketing in the New Normal

Speakers: Melissa Menta, Peanuts Worldwide | Alaina Caldwell, Styleworks

Moderator: Marty Brochstein, Licensing International

Why Consumer Research Matters – Especially Now

In today's unprecedented retail environment,  the pressure is on to create great products that retailers will want, consumers will love and that represent real opportunity for licenses and licensors. Come hear award–winning licensor Church & Dwight (owner of ARM & HAMMER, OxiClean, and Trojan Brand condoms among others ) and valued licensee partner CR Brands discuss how each company uses research to launch successful licensed product lines.
.The presenters will share how research experts use data to assess the category opportunity and understand the consumer needs and wants at the early stages of development. They’ll also discuss how to hone the concept and the product and packaging with a special focus on traditional methodologies and new techniques. And these CPG experts will share how some of the newer platforms can provide quick results, affordably.  
You'll learn why consumer research is so important - especially in the current climate- what to do when social distancing limits the research options, who can help you get it done (research companies, online vendors) how long it takes, what it costs and how to do it on a budget.

Speakers: Tammy Talerico, Church & Dwight | Scott Harmon, Church & Dwight | Kyle Whitacre, CR Brands, Inc. | Neelam S. Modi, CR Brands, Inc.

Moderator: Adina Avery Grossman, Brandgenuity

The Pandemic Effect: What the Market Realities of COVID Mean for Negotiating License Agreements


Speakers: Kim Boyle, Richard Law Group


Day 5 - Friday, June 19

On-Demand

All Content On-Demand

Missed content from Days 1 through 4? Come back on Day 5 to find all sessions and recordings available for you on-demand.


LICENSING WEEK VIRTUAL SPONSORS

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