Elevate your product with licensing!
Do you have a demonstrable invention that you’d like to gain valuable feedback on?
Pitch the Brands, in partnership with InventHelp, gives US based inventors the chance to gain first hand insight on their invention from an executive panel of product experts and thought leaders. Chosen applicants will have their product revealed to a live online audience and panel of judges during the Pitch the Brands event taking place during Licensing Week Virtual on Thursday, June 18th.
10 spots are available to Pitch the Brands during Licensing Week Virtual. These 10 product innovators will have the chance to claim the grand prize of a 1:1 consultation package, worth over $1500 USD.
Deadline for entry is June 5, 2020 - Submissions are now closed
Event Details
DATE
June 18th, 2020
TIME
10 am - 11 am PST
LOCATION
Online at
Licensing Week Virtual
Pitch the Brands is an official part of Licensing Week Virtual. To attend, register for free below.
Why brand licensing?
Brand licensing can help elevate and differentiate new consumer products by leveraging the equity of trusted brands. Some of the benefits of brand licensing include:
- Provides credibility
- Appeals to a wider audience of consumers and distribution channels
- Taps into emotional connections
- Adds value
Last year, sales of brand licensed consumer products reached $280.3 billion, according to 2019 Licensing International Annual Global Industry Survey.
How does Pitch the Brands work?
• 1 •
To apply, fill out the submission form, which captures your invention details. This is also where you'll submit your 90 second pitch video that demonstrates your invention. Please note, this video will be broadcasted during the event if selected. For tips, check out "Perfect Your Pitch" section below!
Submissions are now closed as of June 5, 2020.
• 2 •
All submitted videos will be reviewed, and up to 10 qualified applicant videos will be selected to showcase during the live Pitch the Brands event. Selected applicants will be notified the week of June 8th.
• 3 •
On the day of the event, the 10 selected inventor pitch videos will be played to a live online audience and panel of judges. Each video will receive live feedback and will be scored based on the criteria outlined below. Scores will then be tallied and the grand prize winner will be announced before the close of the event!
For additional information and the full list of contest rules, click here.
Perfect Your Pitch
Brand licensing is all about utilizing a brand’s creative and intellectual property assets on consumer products. The judges panel will be looking for innovative products that lend themselves to brand licensing programs. Have a product that could be elevated with another brand’s logo, deisngs, character, or creative? Then brand licensing might be right for you! The executive panel will judge the pitches on the following criteria:
- Uniqueness of the product
- Brandability of the product
- Execution of the pitch / presentation
Submission videos for Pitch the Brands are limited to 90 seconds and should include a demonstration of your product.
Have questions? Please direct all inquiries to [email protected].
Meet the Panel
HOST
Ronny Smith
Managing Director
InventHelp-Intromark
JUDGE
Michael Miller
Director of Product Partnerships, Danco, LSP companies, NCH Corporation
JUDGE
Robert Yusim
President
Product Counsel
JUDGE
Tracy Metro
Host of
Netflix's House Doctor & dozens of infomercials
About InventHelp
Pitch the Brands is made possible through a collaboration with Licensing Expo and InventHelp, who has been helping inventors submit their invention ideas to companies for 35 years. The Pittsburgh, Pennsylvania-based invention services company has more than 65 sales offices throughout the United States and offers inventors services including prototyping, 3D design, and patent referrals.
LICENSING WEEK VIRTUAL SPONSORS
PLATINUM
GOLD
SILVER
