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What is it?


The Global Partner Program is developed to recognize the growing global presence of leading brands in the licensing industry.

Global Partner status is achieved when a company proves their position in the global licensing market by exhibiting at Licensing Expo Las Vegas and one or more Global Licensing Group shows within the same calendar year. This program recognizes the excellence of these brands by offering valuable promotional opportunities and increased exposure before, during, and after each show - all free of any added cost to the exhibitor.


Brands who exhibit in Licensing Expo Las Vegas and one (1) additional Global Licensing Group show enjoy enhanced marketing promotions supported by License Global magazine and the Global Licensing Group.

  • Company logo and URL featured on Global Licensing Group website
  • Enhanced listing in Licensing Expo Vegas Exhibitor Preview and Directory (company logo, 50-word profile and Global Partner level)
  • Access to dedicated Global Partners registration desk at Licensing Expo Vegas
  • Global Partner level recognition on marketing collateral of participating shows (signage, floor plans, registration areas, etc.)
  • Global Partner level recognition on Matchmaking Service profile of participating shows
  • Inclusion in Global Partner email promotion for participating shows
  • Personalized business Matchmaking Service assistance for participating shows
  • Company name and booth number featured within the Global Partners section of the Licensing Expo Vegas app
  • Social media coverage for all participating shows
  • Company logo inclusion in full-page Global Partners Thank You ad in License Global magazine (February and August issues)
  • Complimentary wire access to PR Newswire through LE & BLE Virtual Press Office (VPO) *restrictions may apply
  • Invitation to Global Partners group photo during Licensing Expo Vegas, published in License Global Show Daily
  • Exclusive annual Global Partner ribbon, distributed at Licensing Expo Vegas
  • Logo featured on Global Partners welcome billboard/banner in high-traffic area for all participating shows
  • Priority consideration for all Global Licensing Group speaking opportunities

Brands who exhibit in Licensing Expo Las Vegas and two (2) additional Global Licensing Group shows enjoy even more benefits to promote and enhance their presence onsite.

In addition to the Silver Partner benefits above:

  • Top placement of company highlight on Global Licensing Group website
  • Top placement for company inclusion in Global Partner email promotions
  • Top placement of company logo featured on full-page Global Partners Thank You ad in License Global magazine
  • One (1) complimentary digital ad in the Global Licensing Group Events eNewsletter ($1,800 standard value)

Brands who exhibit in all four Global Licensing Group shows within the calendar year will enjoy all listed benefits, including an exclusive marketing opportunity.

In addition to the Gold Partner benefits above:

  • One-on-one consultation with the Global Licensing Group Marketing and License Global magazine teams. Contact your representative for more details.

Have a question?

Please contact Deidre Manna-Bratten, International Events Project Manager, with any questions or interest in the Global Partner Program.

*The exhibiting company must be exhibiting on the main show floor and not with an agent.