Licensing Expo and Brand Licensing Europe deliver free training for retailers ready to take their brand licensing to the next level.
Currently available exclusively for businesses based in the United States and the United Kingdom.
If your retail business operates outside these regions, please contact us directly. We offer alternative solutions tailored to your market's specific needs.
The Retail Mentoring Program is a free CPD-accredited course that educates retailers on the WHO, HOW and WHY of brand licensing:
WHO
Relationships are key in the brand licensing industry. This course will help you to establish relevant contacts with leading brand owners, agents, manufacturers and fellow retailers.
HOW
Learn about everything from definitions within a licensing agreement to tips on scrutinising consumer trend data. This course covers the full licensing cycle will build your knowledge, your confidence and your professional network.
WHY
Licensed ranges consistently outperform general retail sales. Securing the rights to brands which your customers are already loyal fans of will lead to enhanced engagement, increased spend and - most importantly - happy customers.
Who should apply?
New to Licensing & Junior Retailers
Learn the fundamentals of licensing, from key terminology to understanding how a licensing agreement works.
Category Managers & Heads of Buying
Take advantage of this program to upskill yourself or develop your team members licensing knowledge. This is the perfect opportunity to make contact with big brands in a smaller forum.
US Retailers Course Outline
Between January and May 2026, the Retail Mentoring Program will include:
- Full free access to Licensing Unlocked, the Global Licensing Group’s new online learning platform.
- Personalized advice from our retail team.
- Trend insight from License Global and Licensing International.
- Introductions to the people behind world-leading brands.
- Support setting up meetings at Licensing Expo.
- Priority access to the Licensing Expo official party.
- Free one-year membership to Licensing International.
UK Retailers Course Outline
Between March and September 2025, the Retail Mentoring Program will include:
- A personal introduction tailored to your knowledge level, job function, and category
- Tickets to 2x licensing conferences
- A day spent with a leading licensor (brand owner) or agent
- Multiple networking opportunities
- VIP access to Brand Licensing Europe
- Free one-year membership to Licensing International
