A month-long virtual celebration of the global licensing industry
October 6-29, 2020
October 6-29, 2020
The Festival of Licensing is a unique, 4-week large-scale digital gathering that aims to bring together the global licensing industry to connect, learn, strike deals and do business on an international stage, brought to you by the organisers of Licensing Expo, Brand Licensing Europe, Licensing Expo Japan and Licensing Expo China, and in partnership with Licensing International.
“We are incredibly excited to announce Festival of Licensing and proud of the opportunities and experiences it offers to the global licensing industry . We know that there is a huge appetite for making domestic and international connections, discovering new IP and brands and learning how to navigate the new consumer landscape and the festival will support all of these needs. We plan to use the power of the platform to fuel the imagination, delight and inspire in a fitting celebration of this industry and the people within it.”
Anna Knight, VP Licensing
FESTIVAL OF LICENSING LINE UP
We are excited to present four regionally tailored events in key licensing territories, each powered by the Global Licensing Group’s world-leading event brands and in partnership with Licensing International:
THE PROGRAMME AT A GLANCE
Weeks 1-3: Europe, Asia and Americas
A tailored program and exhibitor list for each region that will be time-zoned to that territory.
Matchmaking service for pre-arranged and drop-in meetings with new and existing partners.
All meetings, virtual exhibitor booths and content accessible through a single platform.
The festival is designed to be internationally accessible and encourage cross-territory connections without the travel challenges.
WHAT TO EXPECT
300+ EXHIBITORS
Exclusive brand and property showcases from up to 300 exhibitors.
MATCHMAKING
Thousands of opportunities to meet, do business and strike deals in the Festival Matchmaking Service with both pre-planned meetings and impromptu booth drop-ins, virtually.
LIVE HEADLINERS
Live headliners with big names, asking topical questions in licensing to leave your mind racing.
COMMUNITY & WELLBEING
Community & wellbeing: charity fundraisers, CV clinics, meditation and more.
ON-DEMAND CONTENT
100+ hours of on demand, territory and category specific content to guide you and your business through the new consumer landscape.
AFTER HOURS
Fun fringe events, from evening performances and virtual happy hours to discovering untapped talent with License This! and Pitch the Brands.
WEEK 4: UNITING BRAND LICENSING LEADERS
The final week of the Festival is the virtual Licensing Leadership Summit, taking place 28-29 October that will unite brand licensing leaders worldwide to draw on key learnings from the Festival, debate and shape the future of the licensing industry.
It is an unmissable online summit for top execs and innovators from the world’s largest players across manufacturing, retail and brands to come together and learn from the most disruptive thinkers in business. This two-day virtual conference will raise the strategic issues that licensing is currently facing, and aim to help us define how our industry needs to think, evolve and operate if we are to be fit for the future: a truly fitting finale for the world’s first Festival of Licensing.
Lead gen and sponsorship opportunities
Take part in the most relevant region to your business or showcase your brand during the entire festival to maximise your exposure to the entire licensing industry. Find out more about the opportunities at Festival of Licensing
Don’t miss the latest announcements
This is just the beginning – with so many announcements yet to come, be the first informed: sign-up to our newsletter to receive the latest updates about the Festival of Licensing.
“This global virtual event is an exciting platform to provide our members and the broader industry with the connections and tools to continue to move their business forward. Our industry is truly global, and this event promises to bring us all together (while apart) designed expressly to engage and facilitate smart business in real time, regardless of where in the world you may be.”
Maura Regan, President, Licensing International
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